管理学报
  Jan. 21, 2025
Home |  About Journal  |  Editorial Board  |  Instruction  |  Subscriptions  |  Advertisement  |  Contacts Us  |  Chinese
Chinese Journal of Management
Current Issue| Next Issue| Archive| Adv Search |
Towards a Big Data Resource Model for Social Media Platforms
WANG Yang,CAI Shuqin
Huazhong University of Science and Technology, Wuhan, China

Download: PDF (1429 KB)   HTML (1 KB) 
Export: BibTeX | EndNote (RIS)      
Abstract  This paper expounds the importance of building a resource-based view for social media platforms and defines social media big data resources and products. Aiming at building a systematic conceptual model of social media big data resources, this paper develops a standardized “Actor-Action-Object” framework that describes users’ various online activities, which are the ultimate origins of corresponding data resources. The data model gives implications for understanding the data resources’ taxonomy, distribution, and characteristics, and helps platforms draw up adapted data resource management strategies to achieve more efficient resource development and value transformation. This model is superior to current models in accuracy, integrity, expandability, integrity, and understandability. A case study is conducted at last to demonstrate the process of implementing the model to gain valuable insights from a data resource management perspective.
Key wordssocial media platform      big data resource      conceptual model      online activity     
Received: 18 April 2018     
Service
E-mail this article
Add to my bookshelf
Add to citation manager
E-mail Alert
RSS
Articles by authors
WANG Yang
CAI Shuqin
Cite this article:   
WANG Yang,CAI Shuqin. Towards a Big Data Resource Model for Social Media Platforms[J]. Chinese Journal of Management, 2018, 15(10): 1064-.
URL:  
http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2018/V15/I10/1064
Copyright  ©  CHINESE JOURNAL OF MANAGEMENT
Support by Beijing Magtech Co.ltd   support@magtech.com.cn