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| Towards a Big Data Resource Model for Social Media Platforms |
| WANG Yang，CAI Shuqin |
| Huazhong University of Science and Technology, Wuhan, China |
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Abstract This paper expounds the importance of building a resource-based view for social media platforms and defines social media big data resources and products. Aiming at building a systematic conceptual model of social media big data resources, this paper develops a standardized “Actor-Action-Object” framework that describes users’ various online activities, which are the ultimate origins of corresponding data resources. The data model gives implications for understanding the data resources’ taxonomy, distribution, and characteristics, and helps platforms draw up adapted data resource management strategies to achieve more efficient resource development and value transformation. This model is superior to current models in accuracy, integrity, expandability, integrity, and understandability. A case study is conducted at last to demonstrate the process of implementing the model to gain valuable insights from a data resource management perspective.
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Received: 18 April 2018
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