Abstract Based on the key literatures on business model study from 1996 to 2013, the paper reviews systemically from the perspectives of time, level, connotation, and comments on the four popular concept models about it. It concludes that the business model theory experienced an internal evolving logic from simple description to logic analysis, from concrete to abstract, and from the single perspective to multiperspective, and summarizes that the connotation of business model should be an organic combination of enterprises, value network and transactional rules. At last, the paper gives some prospects for future research.
2014, Vol. 11 
