Abstract Based on 524 surveys conducted by managers from family-owned SMEs and in-depth interviews of 50 owners of SMEs and 32 elites, this study explores the relationship among perception, motivation and practice of CSR. It further tests the hypotheses and the findings show that perception of CSR has significant influence on motivation and practice. Meanwhile, motivation as the mediator has impacts on the relationship between perception and practice.
2016, Vol. 13 
