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| The Route Choice of the CSR of Internet Culture Enterprises——Based on the Classification and Influences of Stakeholders |
| LIN Song |
| 1. Huazhong University of Science and Technology, Wuhan, China; 2. Xi’an University of Architecture and Technology, Xi’an, China |
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Abstract In the process of integration of cultural industry and network technology, a large number of Internet cultural enterprises have come to birth, which emerges a universal proposition for this newborn industry,. And this is, the balance between efficiency and social responsibility. The duality of Internet culture products determines the behavior of pursuit of benefits, and the performance of social responsibilities will intertwine in the enterprise development from the beginning to the end. On the choice of theoretical tools, and with the help of Wheeler’s four quadrants Classification model of stakeholders, this study tries to explore the interactive relationship among the interests of stakeholders of internet culture enterprises. Furthermore, by analyzing the influences to the implementation of CSR of internet culture enterprises, this study tries to design the implementation path of the CSR of internet culture enterprise.
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Received: 26 January 2016
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2016, Vol. 13 
