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Abstract By using scenario questionnaires, this study explores the effect and mechanism of goal frame on individual radical creative intention, and comes up with a goal frame model that predicts individual radical creative intention with a survey on Ph.D. students based on sensemaking theory. Hierarchical regression analysis results reveals that ①when the level of requirement, difficulty and complexity of the current goal is lower/higher than that of the historical goal applied before, an individual may have a goal retrospective frame in which the positive/negative perception is formed, and individuals exhibit higher extent of radical creativity in the positive frames; ②the goal retrospective frame effect on individual’s radical creativity is much stronger when the task goal is relatively easier and among individuals with higher creative self efficacy,③when the extent of implementation of organizational goal from the similar referents (e.g., colleagues) is lower/higher than the individuals’ current performance level, an individual may sensemake a social comparison frame in which the positive/negative perception is perceived, and they exhibit higher extent of radical creative intentions in the positive frames; (4) the social comparing frame effect on individual’s radical creative intentions is much stronger when the task goal is relatively more difficult and among those whose creative self efficacy are lower.
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Received: 27 September 2015
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2016, Vol. 13 
