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J4  2014, Vol. 11 Issue (8): 1184-    DOI:
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Relationship between TwoWay Open Innovation and Competitive Advantage
ZHANG Zhengang,LI Yunjian,CHEN Zhiming
South China University of Technology, Guangzhou, China

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Abstract  Integrating inbound open innovation and outbound open innovation into a research framework, this article empirically examines the relationship between inbound open innovation, outbound open innovation and competitive advantage through a sample of 164 enterprises from Pearl River Delta,. Results indicate that inbound open innovation and outbound open innovation have a positively curvilinear relationships on competitive advantage. Furthermore, inbound open innovation and outbound open innovation have a positive interaction on competitive advantage, which suggests the higher outbound open innovation leads to the stronger promotion effect between inbound open innovation and competitive advantage.
Key wordsinbound open innovation      outbound open innovation      competitive advantage      interaction effect     
Received: 06 December 2013     
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