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J4  2014, Vol. 11 Issue (8): 1191-    DOI:
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Impact of Corporate Environmental Responsibility, Corporate Environmental Ethics on Competitive Advantage: The Mediating Effect of Green Innovation
JIANG Yufeng,TIAN Hong
Jilin University, Changchun, China

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Abstract  This paper takes green innovation as a mediating variable to reveal the path and mechanism of corporate environmental responsibility and corporate environmental ethics effect on competition. The empirical results show that corporate environmental responsibility and corporate environmental ethics play a positive role in promoting competitive advantage. Green innovation has partial mediating effect on the relationship between corporate environmental responsibility, corporate environmental ethics and competitive advantage.
Key wordscorporate environmental responsibility      corporate environmental ethics      competitive advantage      green innovation      mediating effect     
Received: 27 March 2014     
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