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Abstract Based on the context of time-honored brands, this study develops the measurement scales of craftsman spirit through various statistical methods such as exploratory factor analysis and confirmatory factor analysis, as well as builds and verifies the conceptual model of craftsman spirit— sense of self-worth— work involvement which verifies the external validity of the developed scales. The results show that the concept of craftsman spirit for time-honored enterprise employees can be defined as the employees’ professional value formed in the process of realizing their value and idea. The measurement scale of craftsman spirit for time-honored enterprise employees includes 3 thematic dimensions of dedication, excellence and perseverance, and 9 items, which has good reliability and validity. The craftsman spirit and its three dimensions have a positive impact on employees’ sense of self-worth and work engagement respective, and the sense of self-worth plays a partial intermediary role between craftsman spirit and its three dimensions and work engagement.
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Received: 31 December 2021
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