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Abstract In this paper, according to the environmental dynamics and the growth stage, four different decision-making situations are divided to study the influence of decision logic on enterprise performance. The research shows that in scenario 1 (low environmental dynamics, start-ups), effectuation and causation all have a positive impact on enterprise performance, there is no significant difference between them, and the interaction effect of them has a stronger positive impact on enterprise performance. In scenario 2 (low environmental dynamics, mature enterprises), effectuation has no positive impact on enterprise performance, while causation has a positive effect on enterprise performance, and the impact of causation is stronger than that of start-ups. In scenario 3 (high environmental dynamics, start-ups), effectuation has a positive impact on enterprise performance, while causation has a negative impact on enterprise performance. In scenario 4 (highly dynamic environment, mature enterprise), effectuation positively affects the enterprise performance, while causation has no negative impact on enterprise performance, and the effectuation has no significant difference between start-ups and mature enterprises.
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Received: 08 February 2021
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