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| The Effect of Organizational Virtuousness on Challenge-Oriented Organizational Citizenship Behavior: A Study from the Perspective of Conservation of Resources Theory |
| WANG Yanfei，GUO Xiangying，ZHU Yu |
| 1. South China University of Technology, Guangzhou, China; 2. Jinan University, Guangzhou, China |
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Abstract Based on the conservation of resources theory, this study explores the impact of organizational virtuousness on challenge-oriented organizational citizenship behavior(COCB) and the role of perceived organizational support (POS) and growth need strength (GNS) in this process. The results of cross-level model data analysis shows that: (1) organizational virtuousness can effectively predict COCB; (2) POS fully mediates the relationship between organizational virtuousness and COCB; (3) GNS not only moderates the relationship between POS and COCB, but also moderates the indirect effect of organizational virtuousness on COCB via POS.
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Received: 26 December 2018
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