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Abstract In order to explore the effect of different subsidy policies，this paper establishes a two-stage game model of government subsidizing green producers and consumers by taking into account factors such as consumer preference and green degree in the green supply chain management．Through using the method of numerical simulation，this paper analyses the difference between these two kinds of government subsidy policies．The results show that both two subsidy policies can promote the development of green products．When subsidy level is very low，the gap between two kinds of subsidy policy is not great．However，with subsidy level gradually being increased，the policy of government subsidizing consumers can increase consumer demand for green product to a greater extent, bring greater benefits for green producers，better promote social welfare，and furthermore，promote the development of green industry more effectively．
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Received: 23 June 2017
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