Abstract Based on the game model, this study analyzes the factors that influence the choice of timing strategy on opportunity exploitation. This study finds out that if choosing instant exploitation strategy, the production costs are lower, the entrepreneur should choose instant exploitation strategy; the relationship between the choice of Opportunity exploitation timing and entrepreneur’s debt is conditioned on competitive environment; the market competition environment promotes the entrepreneur to choose instant exploitation strategy; in the market competition environment, the competitor’s information structure on market demand scale moderates the relationship between the entrepreneur’s debt and the instant exploitation strategy choice.
