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Abstract Using the paired research approach, this study justifies the proposed hypothesis by the data collected from 629 employees of 129 teams. From the perspective of generation, the study analyzes and verifies the differences of the dimensions of work values among different generational groups, which are consisted of 60s, 70s, 80s and 90s generations, as well as the influence of work values on the innovation performance among different generational groups. The results show that the significant generational differences exist across different dimensions of work values, 80s generation pay more attention to safety and comfort, ability and growth and status and independence values than 60s generation, and 80 generation pay more attention to the ability and growth values than 67 genearation (the ones born after the year 1967). There is a significant positive relationship between work values’ ability and growth, status and independence, and innovation performance. The influence of each dimension of work values on the innovation performance demonstrates significant differences between 60 generation and 67 generation . And the influence of status and independence on the creative performance is different between 80 and 60 generations. This study not only finds the relationship between work values and creative performance, but also enriches and expands the research on generation differences in workplaces, and provides references to how to manage different generational groups effectively.
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Received: 10 September 2016
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2017, Vol. 14 
