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| The Selection of TakeBack Model of Remanufacturing ClosedLoop
Supply Chain Based on WTP Differentiation |
| GUO Junhua,LI Bangyi,NI Ming |
| 1. East China Jiaotong University, Nanchang, China；
2. Nanjing University of Aeronautics and Astronautics, Nanjing, China |
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Abstract There are differences in the consumer’s willingnesstopay for remanufactured products and new products. In this regard, this study made comparative analysis of the manufacturer’s selection of takeback model, taking into account the profit of the manufacturer, product recovery rate and retail price. The results show that the product recovery rate is optimal in manufacturer takeback model. However, the consumer and manufacturer will be more profitable in retail takeback model.
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Received: 22 February 2014
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2015, Vol. 12 
