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| The Evolutional Path and Characteristics of Servitization for Manufacturing Enterprises in China:
A Case Study on Shangu Blower Group |
| FANG Runsheng,GUO Pengfei,LI Ting |
| 1. Henan University of Economics and Law, Zhengzhou, China;
2. Zhongyuan University of Technology, Zhengzhou, China |
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Abstract Based on literature review of servitization for manufacturing enterprises, this paper investigates the evolutional path and its characteristics of manufacturing enterprises from the relationship between firms’ product function and their customer’s outcomes, and studies the product service system of Shangu blower group as a case. The results show that:① there are two kinds of basic ways in the process of services transformation for manufacturing enterprises, which are single product-oriented service mode and product portfolio-oriented service mode;② there are several significant stage features during the transformation of servitization which subject to organizational competences, technological base and customers’ relationship;③ the single product-oriented service mode plays a role in the primary stage of the servitization in which firms focus on improving the function input of customers’ production system that intensify potential competitive advantage of firms; and ④ the product portfolio service mode plays a role in the advanced stage of the servitization in which firms focus on promoting the function output of customers’ production system that enhance current and sustainable competitive advantage for manufacturing enterprises.
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Received: 31 December 2013
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2014, Vol. 11 
