我国西部地区历史商业街区演化路径及影响因素

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Abstract Three typical successful historic commercial districts in Guangxi ,are taken to investigate the evolution, the main features and the influential factors in some period. The crucial factors mainly are regional advantages,regional culture, characteristics, government conduct, urban management concept, integrated marketing communication, and innovation capability.

Key words： historic commercial districts evolution route effect factors case study research

Received: 30 January 2016

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http://manu68.magtech.com.cn/Jwk_glxb/EN/ OR http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2016/V13/I5/745

[1]	SU Jingqin，JIA Yibo. The Research Status, Application Prospects and Contextualized Depth of Case Studies of Business Administration in China[J]. Chinese Journal of Management, 2018, 15(6): 791-.