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| An Empirical Test Based on MultiCase Indepth Interviews |
| YAO Tang，QIN Hailin，XI Wen，OUYANG Taohua |
| 1. Beihang University, Beijing, China; 2. Tianjin Polytechnic University, Tianjin, China;
3. Tianjin Council for the Promotion of International Trade, Tianjin, China |
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Abstract Using multicase indepth method, this study constructs an effective model of transferring knowledge from multinational service corporations towards Chinese counterparts to analyze mode of transnational knowledge transfer and its influential factors. The results showed that: 1) transfer mode is apt towards equity mode when the knowledge transferred is more tacit and limited rationality is lower; 2) transfer mode is apt towards equity mode when the knowledge is more important for recipient; 3) transfer mode is apt towards nonequity mode when both parties of knowledge transfer are full of experience and limited rationality is lower; 4) transfer mode is apt towards equity mode when both parties of knowledge transfer contact with each other more frequently and transfer environment is more uncertain. The study argues that for both sides of knowledge transfer we need to consider the effect of three factors synthetically, and reasonably choose equity mode or nonequity mode in order to achieve the effective transfer of knowledge.
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Received: 23 January 2013
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2014, Vol. 11 
