Antecedent Factors to Intention of Downloading the Unauthorized Music Files
YU Hong-Yan, ZHENG Shao-Cheng, HUANG Qi-Wen
1.Jilin University, Changchun, China； 2.College of Business, Chinese Culture University, Taibei, China；3.Institute of Management, National Central University, Taoyuan, Taiwan, China
Our research takes idolatry as modulating variable to explore the relationship between moral intensity, perceived risk and music piracy intention. The following are key findings: (i)The relationship of consumer moral intensity and the intention of downloading unauthorized music is not significantly; (ii)Perceived risk has significant effect on the intention of downloading the unauthorized music files; (iii)The moderating effect is partial significantly to the relationship among moral intensity, perceived risk and the music piracy intention.
2009, Vol. 6 
