We try to explore the characteristics of entrepreneur's risk-taking behaviors in real entrepreneurial environment. The conclusions are: i) entrepreneurs are not gamblers and they make bold attempts within the limit of affordable loss; ii) they modify continuously during pilot to control the risk; iii) these modifications are improvisation from the market-oriented quick action and information sharing of stakeholders.
张玉利, 田新. 创业者风险承担行为透析——基于多案例深度访谈的探索性研究[J]. J4, 2010, 7(1): 82-.
ZHANG Yu-Li, TIAN Xin. Risk-Taking Behavior of Entrepreneurs in the Real World——An Exploratory Research Based on Multi-cases In-depth Interview. J4, 2010, 7(1): 82-.