The Value of Seller's Reputation in Online Auction: Evidence from the Stamp
JI Yin-Dong, LI Ping, ZHANG Zi-Ke
1.University of Electronic Science and Technology of China, Chengdu, China;2. TsinghuaUniversity, Beijing, China; 3. University of Fribourg, Fribourg, Switzerland
In this paper, we establish a simple repetition game model to study the value of seller's reputation in online auction. Using the stamp data colleted from Taobao and eBay, the article also empirically investigates the impact of seller's feedback score on the product's transaction probability and final price, respectively. The results suggest that it is worthwhile building a good reputation in online auction for a seller because of the significant increase of the item's transaction probability. However, the feedback score has little effect on the final transaction price of the product.
吉吟东, 李平, 张子柯. 网上拍卖中卖者声誉的价值:以邮票类物品为例[J]. J4, 2010, 7(8): 1165-.
JI Yin-Dong, LI Ping, ZHANG Zi-Ke. The Value of Seller's Reputation in Online Auction: Evidence from the Stamp. J4, 2010, 7(8): 1165-.