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文化复兴背景下中国企业书院的使命研究
程雪莲,晁罡,王磊,常赛超,郑孟育
1. 广东金融学院工商管理学院;2.华南理工大学工商管理学院;3.华南师范大学公共管理学院;4.(台湾)逢甲大学企业管理学系
Research on the Mission of Chinese Corporate Academy in the Context of Cultural Rejuvenation
CHENG Xuelian,CHAO Gang,WANG Lei,CHANG Saichao,CHENG Mengyu
1.Guangdong University of Finance, Guangzhou, China; 2.South China University of Technology,Guangzhou, China; 3.South China Normal University, Guangzhou, China; 4.Feng Chia University, Taizhong, Taiwan, China

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摘要 在文化复兴大背景下,中国一些企业创办了一批以弘扬中华传统文化为使命的书院。运用多案例研究方法,分析3家企业书院的创办动因、培训对象、教学内容和师资,建构使命导向与使命强度相结合的双维度理论模型,讨论企业参与社会教育、教化与洗脑、孝道与企业运营、教育的适用对象等问题。研究发现:创办企业书院体现了企业的高使命强度和较高的社会导向;企业书院对员工的教化更适合于中国劳动密集型企业的基层员工;企业书院推行的孝道实践具有增强内部信任等经济学意义,且已取得明显成效。
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程雪莲
晁罡
王磊
常赛超
郑孟育
关键词 企业书院 中华传统文化 文化复兴 使命导向 使命强度    
Abstract:In the context of cultural renaissance, a number of academies have been successively established for the mission of carrying forward traditional Chinese culture by corporations in mainland China. By adopting the method of multi-cases study, this study aims to conduct case analysis in teachers, objects and contents of training and business motivation on 3 typical corporations, and a two-dimensional theoretical model is proposed which combines mission orientation and mission intensity. Based on the above, this article discusses 4 issues of corporations’ participating role: social education, the distinction of cultivation and brainwashing, the relationship between filial piety and business operations, and education objects. Through this study, several findings have come to light. The establishment of the academies reflects the corporations’ high awareness in both mission requirements and social intensity. The cultivation mode of corporation academies suits better for grassroots employees of labor-intensive corporations in China. Moreover, the filial piety behavior in corporation academies not only has the economic value of enhancing internal practice, but also has achieved remarkable results .
Key wordscorporate academy    traditional Chinese culture    cultural renaissance    mission orientation    mission intensity   
收稿日期: 2019-01-03     
基金资助:国家自然科学基金资助项目(71672062,71572060,71832003);中央高校基本科研业务费专项资金资助项目(2018PY12)
通讯作者: 晁罡(1968~),男,河南商丘人。华南理工大学(广州市510640)工商管理学院教授、博士研究生导师。研究方向为本土化管理和传统文化践履型企业。     E-mail: gzhao@scut.edu.cn
引用本文:   
程雪莲,晁罡,王磊,常赛超,郑孟育. 文化复兴背景下中国企业书院的使命研究[J]. 管理学报, 2019, 16(7): 977-. CHENG Xuelian,CHAO Gang,WANG Lei,CHANG Saichao,CHENG Mengyu. Research on the Mission of Chinese Corporate Academy in the Context of Cultural Rejuvenation. Chinese Journal of Management, 2019, 16(7): 977-.
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