Abstract：Based on the perspective of product quality, this paper explores the question that how online product reviews and brand affect product sales together in Group-buying websites. The results demonstrate that: product distribution deviation imposes a significant negative impact on product sales, but brand can weaken the negative impact; product ratings and reviews number strength the negative effect of product distribution deviation on sales; brand strength has a positive interaction effect with the valence of reviews in terms of their effect on sales .
廖俊云，黄敏学. 基于酒店销售的在线产品评论、品牌与产品销量实证研究[J]. J4, 2016, 13(1): 122-.
LIAO Junyun，HUANG Minxue. Online Product Reviews, Brands and Product Sales: An Empirical Study Based on Sales of Hotel. J4, 2016, 13(1): 122-.
2016, Vol. 13 
