Abstract：Based on a total of 170 papers in 7 authoritative international marketing journals from SSCI database, this article conducts a content analysis from perspectives of quantity, research topics, methods and famous scholars together with their institutions and summarizes the characteristics and trends. We hope the present study should offer guidance for Chinese enterprises and scholars who are rapidly being integrated into the global economy.
戴鑫，程思，戢惠. 消费者促销国际研究的特点及趋势
——基于2001~2011年SSCI数据库的文献分析[J]. J4, 2013, 10(6): 925-.
DAI Xin，CHENG Si，JI Hui. A Literature Review of Consumer Promotion Based on SSCI database from 2001 to 2011. J4, 2013, 10(6): 925-.
2013, Vol. 10 
