SelfSacrificial Leadership and Follower’s Prosocial Behavior: Evidence from Taiwan’s Service Industry
WANG Guofeng,HUANG Wanling,ZHONG Yanyi
1.Peking University, Beijing,China; 2.University of Electronic Science and Technology of China, Chengdu,China; 3.National Changhua University of Education, Zhanghua, Taiwan,China; 4.Central Taiwan University of Science and Technology, Taizhong, Taiwan,China
It is very valuable that employees perform prosocial behavior, such as cooperation, for the health operation of enterprises and the good relationship between enterprises and their customers. To some degree, leader’s words and behavior influence follower’s behavior. The frontline employees and their leaders in Taiwan’s service industry are the research sample in this paper. It is found that selfsacrificial leadership has a positive effect on follower’s prosocial behavior; and from the (vertical and horizontal) dyadic linkage perspective, LMX and TMX both moderate the above relationship positively; meanwhile, from the perspective of followercentered approach, the above relationship is also strengthened by employee’s ingratiatory motivation. Some practical implications, research limitation and future direction are summarized in the end.