It results in the form of “market environment with over-information” that the internet information environment interacts with excessive market competition information and the excessive demand information. The market's difficulties have become how to identify information in the era of information surplus instead of how to discovery information in the era of information shortage.The enterprisers' websites also show the excessive competition state which customer to recognize, to click and to buy potentially. It is thought that the competition strategy of enterpriser website brand should implement the personal, functional and visual position strategy which bases on the customer's identification and loyalty and adopt the spreading strategy including difference of domain names, identification system and the mix of online and non-online ways.