非典型性绿色产品绿色属性与心理模拟对绿色购买意愿的影响
杨丛丛, 李雪欣
Research on the Effect of Green Attributes and Mental Simulation on Green Purchase Intention of Atypical Green Products
YANG Congcong, LI Xuexin
管理学报 . 2026, (5): 923 .