基于社会学习理论与社会信息加工理论，构建了顾客绿色消费行为影响员工绿色行为的整合模型，采用三阶段问卷调查法收集367名酒店一线员工的配对数据，并运用回归分析和Bootstrap方法对理论假设进行检验。研究结果表明：顾客绿色消费行为正向影响员工绿色行为；环保道德认同在顾客绿色消费行为与员工绿色行为之间起中介作用；员工绿色价值观正向调节顾客绿色消费行为对环保道德认同的影响；亲环境组织氛围正向调节环保道德认同对员工绿色行为的影响；绿色价值观与亲环境组织氛围共同强化顾客绿色消费行为通过环保道德认同影响员工绿色行为的间接效应。

This study constructs an integrated model based on Social Learning Theory and Social Information Processing Theory to examine how customer green consumption behavior influences employee green behavior. Using a three-stage questionnaire survey, this study collected paired data from 367 frontline hotel employees and tested theoretical hypotheses through regression analysis and Bootstrap methods. Results indicate: customer green consumption behavior positively influences employee green behavior; environmental moral identity mediates the relationship between customer green consumption behavior and employee green behavior; employee green values positively moderate the impact of customer green consumption behavior on environmental moral identity; pro-environmental organizational climate positively moderates the effect of environmental moral identity on employee green behavior; green values and pro-environmental organizational climate jointly strengthen the indirect effect of customer green consumption behavior influencing employee green behavior through environmental moral identity.