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J4  2012, Vol. 9 Issue (3): 345-    DOI:
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The Interaction and Coevolution of Enterprise Environment, Strategy and Corporate Social Responsibility: A Theoretical Model and Literature Review
 SUI Wen-Juan, TAN Jin-Song, ZHANG Hui-Yu
1. University of Electronic Science and Technology of China,Chengdu, China;   2.York University, Toronto, Canada; 3.Nankai University, Tianjin, China

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Abstract  

This paper reclassifies CSR behavior into four categories, which are coerced, responsive, strategic and altruistic CSR from the perspective of postures and motivations pertain to organization’s character in CSR activities, and reviews previous researches based on the new typology. While previous studies have either simply stressed influences from external environment or internal conditions, this paper points out that the nature of CSR behavior is the result of reactions between the two facets and has to dynamically match firms’integrated strategies. Also, we establish the innovative CSR behavior strategy and corporate performance model, which is expected to serve and guide further research.

Key wordscorporate social responsibility      co-evolution      CSR behavior strategy     
Received: 31 March 2011     
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SUI Wen-Juan,TAN Jin-Song,ZHANG Hui-Yu. The Interaction and Coevolution of Enterprise Environment, Strategy and Corporate Social Responsibility: A Theoretical Model and Literature Review[J]. J4, 2012, 9(3): 345-.
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