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A Revolution of marketing: to Centre at creating relation resources |
ZHENG Zhao, CHAO Gang-Lin |
Xiangtan University,Xiangtan,China |
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Abstract With the change of enterprise's marketing environment and transition of the marketing idea, the traditional marketing idea of “centring on traffic demand” is replaced by the new idea of marketing of “centring on creating and concerning resources” gradually.Enterprises are centred attetion on how to make good use of domestic and foreign resources of enterprise sufficiently and effectively in the course of management, and how to gain the domestic and foreign customer in the relation of enterprise's network.
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Received: 06 May 2004
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