On the basis of the current research achievements and the marketing channel relationships in Chinese mobile industry, a concept model and hypothesis were given which reflected the changes in the influential factors and their importance degree of marketing channel relationship in mobile industry reflecting main influential factors and their importance degree change of in Chinese mobile marketing channel relationship. Through the questionnaire survey, factor analysis and regression analysis, the hypothesis was proved and the laws were revealed of how different market competition extent and enterprise scale influence change direction of importance degree of economic factors and behavioral factors. The conclusions would help clarify the major influential factors and their importance degree change mechanism in Chinese marketing channel relationship.