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J4  2006, Vol. 3 Issue (6): 728-    DOI:
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Effect of Relationship Between Boundary Spanners on the Relationship Among Organizations:Roles of Trust in Moderating
 WANG Xiao-Yu
Shanghai University of Finance and Economics,Shanghai,China

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Abstract  

Boundary spanners are interface of relationship marketing of firms, so the relationship between boundary spanners influence on the relationship among organizations greatly. The effect of the relational variables of boundary spanners of different firms on the relationship among enterprises through the roles of trust in the mediating was tested by the data from a survey of China home appliance distributors.

Key wordsBoundary spanners      enterprises trust      interpersonal trust     
Received: 19 October 2006     
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WANG Xiao-Yu
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WANG Xiao-Yu. Effect of Relationship Between Boundary Spanners on the Relationship Among Organizations:Roles of Trust in Moderating[J]. J4, 2006, 3(6): 728-.
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