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| Pricing Model of Agricultural Supply Chains under Fairness Concerns and Blockchain Subsidies |
| ZHANG Fenglin，JI Qingkai，HU Xiangpei，WANG Xiaohui |
| 1. Sichuan University, Chengdu, China;2. Hainan University, Haikou, China; 3. Dalian University of Technology, Dalian, Liaoning, China |
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Abstract In the context of government’s encouragement of blockchain applications, this study investigates the impact of government subsidies on decision making in a agricultural supply chain comprising government, supplier and fairness-concerned retailer. The research reveals that, first, the government is more likely to offer subsidy policies when the ratio coefficient of technology research and development (R&D) costs is high. Second, government subsidies can enhance both the level of blockchain traceability and the profits of supply chain members, albeit inducing supplier “free-riding” behavior. Third, sales subsidies and consumer subsidies yield higher blockchain traceability levels and improved government performance; when total subsidy expenditure is limited and small-scale, prioritizing R&D cost subsidies is recommended. Fourth, sales subsidies and consumer subsidies exhibit equivalent incentive effects; to prevent corporate subsidy fraud, governments should prudently design subsidy intensity and regulate product pricing. Finally, retailer fairness concerns exclusively influence wholesale prices and the distribution of profits in supply chain.
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Received: 15 May 2024
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