Abstract In the context of government’s encouragement of blockchain applications, this study investigates the impact of government subsidies on decision making in a agricultural supply chain comprising government, supplier and fairness-concerned retailer. The research reveals that, first, the government is more likely to offer subsidy policies when the ratio coefficient of technology research and development (R&D) costs is high. Second, government subsidies can enhance both the level of blockchain traceability and the profits of supply chain members, albeit inducing supplier “free-riding” behavior. Third, sales subsidies and consumer subsidies yield higher blockchain traceability levels and improved government performance; when total subsidy expenditure is limited and small-scale, prioritizing R&D cost subsidies is recommended. Fourth, sales subsidies and consumer subsidies exhibit equivalent incentive effects; to prevent corporate subsidy fraud, governments should prudently design subsidy intensity and regulate product pricing. Finally, retailer fairness concerns exclusively influence wholesale prices and the distribution of profits in supply chain.
ZHANG Fenglin,JI Qingkai,HU Xiangpei等. Pricing Model of Agricultural Supply Chains under Fairness Concerns and Blockchain Subsidies[J]. Chinese Journal of Management, 2025, 22(6): 1162-.
