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Abstract Based on a longitudinal single case study method, we take YADEA, a leading local firm that has achieved high-end transformation, as an example. Under both internal and external pressure, a dynamic evolution model of the decision-making logic behind the transformation process is built. The study found that： ①In the process of high-end transformation, the coexistence of the causal logic and the effectual logic shows three kinds of micro models: “dependent coexistence”, “conflicting coexistence” and “complementary coexistence”; ②The uncertainty of the external environment triggers “when” to switch, and the internal resource location enables “how” to switch, and the dynamic adaptation between the two stressors is the driving force of the evolution of the dynamic hybrid logic; ③Separating or integrating the paradox between the dual stressors will result in conflicting or complementary hybrid logic, but both positive and negative aspects of the ambidextrous decision-making logic will help traditional enterprises dynamically maintain their competitive advantages.
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Received: 16 May 2023
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