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Digital Transformation Path from the Prospective of Business Model——A Case Study of Tianhong
WANG Ziyang,WEI Wei,ZHU Wuxiang,LIAO Jingqiu
1.Tsinghua University, Beijing, China ; 2. Peking University HSBC Business School, Shenzhen, Guangdong, China

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Abstract  Using a single-case longitudinal research approach, this paper has utilized Tianhong as a representative firm and thoroughly investigated the dimensions and paths involving firm digital transformation. It was demonstrated that the digital transformation process was accompanied by the change in business model, which was closely related to the strategy design and organizational change in various stages. Additionally, this study proposed a path framework of three-stage digital transformation together with a three-level estimation method for digitalization depth from the prospective of business model. The present findings have implications for the digital transformation of traditional business.
Key wordsdigital transformation      business model      transformation path      Tianhong     
Received: 26 June 2020     
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WANG Ziyang
WEI Wei
ZHU Wuxiang
LIAO Jingqiu
Cite this article:   
WANG Ziyang,WEI Wei,ZHU Wuxiang等. Digital Transformation Path from the Prospective of Business Model——A Case Study of Tianhong [J]. Chinese Journal of Management, 2020, 17(12): 1739-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2020/V17/I12/1739
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