Abstract This study applies historical research and bricolage theory to expound the process of the GuanduShangban company emergence. The bricolage of a new organizational form consists of two inner sub-process, element selection and element combination. Moreover, the combination needs elements’ combability and legitimation of the new hybrid. And institutional logics play fundamental roles during such a bricolage process. The Westernization Group and the Conservative Group choose or accept organizational elements of the certificated merchant monopoly and the modern company with guidelines provided by their holding government-ruling logics. Then these two kinds of elements, via the frames derived from a higher-level social logic of Chinese “Gong”, become compatible with each other and combine into a new organizational form, namely GuanduShangban company.
