Abstract This paper selects 16 publicly reported cases reflecting the conflicts between entrepreneurs and investors to build the motivation model. This paper gets 4 axial coding (internal factors, external factors, individual factors of entrepreneur, the conflict evolution between entrepreneurs and investors) and 12 categories through a three-stage coding program. The internal factors and the external factors of entrepreneurship are the direct driving factors. The individual factor of the entrepreneur is the situational driving factor. The conflict evolution between entrepreneurs and investors is mediated driving factor. Finally, possible suggestions to prevent entrepreneur out are provided.
