Abstract Using the panel data of listed companies of new energy automotive industry from 2005 to 2015, this study investigated the relationship between technological diversification, core technology competence and firm performance. Results show: (1)The new energy automotive industry has a high-tech intensive degree, and the relationship between technological diversification and firm performance comes out an inverted U shaped curve; (2)The core technology competence plays a positive moderating role in the relationship between technology diversification and firm performance; (3)Marginal value of technology diversification on firm performance differentiates with the different value of core technology competence. These conclusions show that using technological diversification strategy should be based on a certain degree of firm-specific core technology competence, and then set up a linkage and coordination between technologies to promote the firm innovation performance simultaneously.
2017, Vol. 14 
