|
Abstract The moral contract between corporates and society is to enhance the performance of the whole society by responsible behavior of corporates. The primary social responsibility, related social responsibility and civic social responsibility constitute a complete corporate social responsibility system. Corporate primary social responsibility means maximizing economic effects by rational allocation of social resources, lowest cost and reasonable profit. The related social responsibility means to enhance the stakeholder satisfaction and protection of the environment. The civic social responsibility is an entirely altruistic social responsibility. Summing up these three corporate responsibility performance refers to total performance for society. Based on moral contracts between corporates and society, the implementation of CSR is to improve the overall performance of the society, the evaluation of CSR is to evaluate social performance of corporates’ responsible behavior. According to their own advantage,one corporate can choose the right strategy to achieve optimal overall social performance.
|
|
Received: 22 February 2016
|
|
|
|
2016, Vol. 13 
