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| The Innovation and Interaction of Marketing Theory, Practice and Education:
A Review of the 2014 China Marketing International Conference |
| TIAN Zhilong,DAI Xin,CHEN Xin,LIU Juan,WU Jian |
| Huazhong University of Science and Technology, Wuhan, China |
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Abstract This report makes a brief introduction of the 2014 China Marketing International Conference, which was held at Huazhong University of Science and Technology. Based on
participants’speeches and presentations on marketing theory, practice and education, conclusions are drawn in terms of the research focus and future direction of marketing theory, the
situation and implication of corporate marketing tactics innovation, as well as approaches to marketing education reform. Furthermore, a comprehensive working report on the conference
organization is provided for peers’ reference.
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Received: 28 August 2014
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2014, Vol. 11 
