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J4  2014, Vol. 11 Issue (3): 449-    DOI:
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Freshkeeping and Pricing Strategy for Fresh Agricultural Product Based on Customer Choice
WANG Lei,DAN Bin
Chongqing University, Chongqing, China

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Abstract  According to the deteriorating characteristics of the fresh agricultural product and the variety of consumer preference, a timevarying consumer choice model influenced by the greenness and price of the fresh agricultures product is developed. Based on the change of the ordering quantity and potential market capacity, the optimal pricing and optimal input for freshkeeping of the retailer are analyzed. The results indicate that the profit gained from freshkeeping, the optimal price and optimal input for freshkeeping all decrease with the increase of the order quantity when the potential market capacity is small. And when the potential market capacity is large, the profit gained from freshkeeping and the optimal price also decrease with the increase of the order quantity, however, the optimal input for freshkeeping increase with the order quantity rise.
Key wordsfresh agricultural product      pricing strategy      consumer choice      freshkeeping      
Received: 10 October 2012     
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