基于物流服务的消费者在线购买后行为实证分析

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Abstract Based on consumer’s perspective, the influences of LSQ on postpurchase online behavior were empirically studied in order to clarify the key logistical factors affecting consumer’s behavior. Structure Equation Model was adopted to examine the relations between each dimension of LSQ. Results show that DSQ and PSQ have significant effects on CS and CC respectively, ISQ and SN significantly affect CS only, while both CS and CC have significant effects on RPI.

Key words： logistics service quality shopping online consumer postpurchase behavior

Received: 03 September 2013

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http://manu68.magtech.com.cn/Jwk_glxb/EN/ OR http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2014/V11/I3/434

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