Abstract Based on the archetype theory of organization change, this paper put forward the concept of business model archetypes, and divide it into two basic types of innovative and efficient type. Through the case study on four returnees science and technology start-ups which show the innovative business model archetype, we found that overseas experience accumulation of returnees entrepreneurs and overseas network embedded are important antecedents of innovative business model archetype, and entrepreneurial learning has mediating effect in the process. This paper constructs the generation process model of innovative business model archetype of returnee start-ups, and point out the theoretical implications and further research directions.
2014, Vol. 11 
