Abstract Based on the investigation of CPSED, this paper studies the relationship between entrepreneurial ethic including ethical consciousness and behavior, and entrepreneurial opportunity development. The result shows that the entrepreneurial ethical consciousness promote the identification of entrepreneurial opportunity, and the entrepreneurial ethical behavior has a positive moderating effect on the relationship between the opportunity identification and utilization, while the moderating effect is not found on the environmental ethic and efficacy. The implication to theory and practice are also discussed.
2014, Vol. 11 
