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BOPoriented Business Model Innovation |
HAO Xiuqing,ZHANG Liping,CHEN Xiaopeng,TONG Yunhuan |
1.Tsinghua University, Beijing, China; 2. China Development Bank Company, Beijing, China |
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Abstract “Alleviating poverty through marketbased approach” is increasingly capturing the attention of academia and practitioners. Based on BOPrelated literature review, this study proposes a fivedimension theoretical framework to analyze this BOPoriented business model innovation. These five dimensions include BOP characteristic, value creation, social embeddedness, sustainability, and scalability. Then, followed by a multiple case study on six BOP businesses within Chinese context, this study inductively specifies this framework to a decisionmaking support model.
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Received: 13 December 2011
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