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| Dynamic Pricing of Freight Platform Considering Word-of-Mouth Effect and User Satisfaction |
| WANG Zhihong，LI Zixin，WU Yi |
| Donghua University, Shanghai, China |
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Abstract Considering both unilateral charging strategy and bilateral charging strategy of freight platforms, we construct two-period dynamic pricing models of the duopoly platforms. And we analyze the influence of word-of-mouth effect and user satisfaction on the dynamic game of two freight platforms under different charging strategies. The research shows that no matter which charging strategy is adopted, the pricing of higher word-of-mouth platform will increase with the increase of the word-of-mouth difference between two platforms, the pricing of the two platforms will increase with the increase of user satisfaction; when the user satisfaction is determined, as the word-of-mouth difference increases, the pricing of higher word-of-mouth platform under the bilateral charging strategy increases less than that under the unilateral charging strategy. In addition, in the second period, when the word-of-mouth difference is greater than zero, the number of users of platform with higher word-of-mouth decreases with the increase of user satisfaction under two charging strategies; however, the number of cargo owners under the bilateral charging strategy decrease more than that under the unilateral charging strategy.
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Received: 16 May 2022
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