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| Research on the Relationship Between Big Data Analytics Capability, Decision-Making Quality and New Service Development Performance |
| JIAN Zhaoquan，TAN Yanxia，LIU Nian |
| 1. South China University of Technology， Guangzhou， China；2. Wuhan Polytechnic University， Wuhan， China |
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Abstract Based on dynamic capabilities theory and complexity theory, the research model of “Capability-Quality-Performance” was constructed, and an empirical analysis was conducted on 327 companies, to explore the impact path and antecedent configuration effect of new service development (NSD) performance. The research finds that: big data analytics (BDA) capability can indirectly affect NSD performance. Decision effectiveness and decision efficiency play a complete intermediary role between BDA capability and NSD performance. The enterprise analytics culture moderates the relationship between BDA capability and decision effectiveness, decision efficiency, and NSD performance. Based on the qualitative comparative analysis method of fuzzy sets, three kinds of antecedent configurations of NSD performance are obtained.
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Received: 04 August 2021
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