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| The Study of Cultural Empowerment the Construction of Enterprises’ Competitive Advantages——TTF Fine Jewelry’s Innovative Application of Chinese Cultural Resources |
| ZHANG Yuan，SUN Xinbo，ZHANG Hao |
| 1. Northeastern University, Shenyang, China; 2. Henan Normal University, Xinxiang, Henan, China |
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Abstract This study takes TTF fine jewelry’s innovative application and the creative transformation of traditional cultural resources as the case study object to explore how Chinese enterprises use cultural resources innovatively to build competitive advantage in the internationalization process. The results show that: Cultural resource is an important strategic resource, and Chinese enterprises can realize product innovation through the innovative use of traditional cultural resources, to realize the leap from comparative competitive advantage and differentiated competitive advantage to leading competitive advantage. The entrepreneurs’ characteristics of persistent “ambition spirit”, “innovation spirit”, “extreme spirit”, and “inheritance spirit” have played an important role in entrepreneurs’ use of traditional culture and building products’ international competitive advantages.
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Received: 27 September 2021
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