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| The Impact of Fairness Concerns on Product Pricing Decisions of a Dyadic Supply Chain with Demand Information Asymmetry |
| ZHAO Yanfei，WANG Yong，WEN Yue，SHI Guoqiang |
| 1. Chongqing University, Chongqing, China;2. Chongqing Key Laboratory of Logistics, Chongqing, China; 3. Chongqing Technology and Business University, Chongqing, China |
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Abstract Under the demand information asymmetry, this study investigates the effect of fairness concerns on the optimal decisions of a dyadic supply chain with wholesale price contract by constructing decision-making models with fairness concerns of different supply chain members. Results under the demand information asymmetry show that：①some effects of fairness concerns on supply chain under complete information hold under incomplete information as well; ②fairness concerns have different effects on the equilibrium results in different parameter regions, where the fairness concerns impact factor and market demand distribution are the key factors； ③supply chain members’s fairness concerns may not increase its equilibrium profit constantly；④the effects of information asymmetry on the equilibrium results are not affected by the fairness concerns.
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Received: 24 July 2020
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